Failing to Succeed: The Story of India’s First E-Commerce Company

Get flipkart' at just RS. 0 and get 35% off. Failing to Succeed: The Story of India's First E-Commerce Company eBook: K. Vaitheeswaran: Amazon.in: Kindle Store Get flipkart' at just RS. and get 35% off. Buy Failing to Succeed: The Story of India’s First E-Commerce Company only at Rs. from Amazon. Only Genuine Products. 10 Days Replacement Guarantee. Free Shipping and features like Cash On Delivery.



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In 1999, when hardly anyone in India transacted on the Internet, K. Vaitheeswaran co-founded India’s first e-commerce company. Yet, years later, when e-commerce was exploding in India—despite enjoying first-mover advantage—Indiaplaza shut down. What went wrong? Lack of funding? Wrong strategies? Or was it ‘something else’?<br />For the first time ever, Vaitheeswaran reveals that it was indeed something else—a set of inexplicable events that destroyed what could have been a profitable business (an extreme rarity among technology start-ups). He bares his extraordinary trials and tribulations while dealing with business failure and the impossible pressures that can threaten entrepreneurs in India. Coming at the back of stories of young start-ups raising billions of dollars in funding and creating unicorns in just a few years, as well as the recent setbacks in the e-commerce industry, Failing to Succeed delves deep into the dark side of starting up and its myriad pitfalls.<br /><br />Filled with interesting anecdotes, tongue-in-cheek observations, amazing customer insights, hard-hitting predictions and behind-the-scenes industry happenings, this book is an extraordinary unravelling of the challenges facing technology start-ups in India. It is a must-read for aspiring entrepreneurs, investors, industry professionals or business school students, and anyone interested in India’s start-up ecosystem.<br /><br />A powerful narration, Failing to Succeed is eventually about finding ways to move forward and succeed despite failures...

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